Marin Popov

Do Not Even Think About an Agency Until You Do This If you are a business owner and you’ve reached the point where you are “looking” for a marketing agency, stop. Before you even think about a discovery call or a proposal, you must have an objective, cold-hard-facts audit of your business. If you don’t,…

The digital marketing sector is fundamentally demanding. Professionals constantly navigate shifting algorithms, intense client expectations, and the sheer volume of data required to stay competitive. This environment has created a significant stress epidemic, where burnout is a chronic risk and job performance feels tied to unpredictable external factors, like the latest Google Core Update. It’s…

Should you pursue exact match targeting for long-tail keywords containing abbreviations, such as ‘website SEO optimization’? Explore the article to uncover the answer.

On Monday morning, after a very heavy weekend, I needed to wake up my brain with something… So, I decided to test ChatGPT, Gemini, and Copilot with a children’s riddle. Here is what I asked them: Can you answer please next question: A fish and a half cost a dollar and a half. What is…

Google has more than 30 SERP features ‘designed to help’ people find more precise information faster and how we can take advantage of this.

Individually, none of these factors would raise a red flag. But taken together, they might have triggered some kind of suspicion in the algorithm. It’s the combination, not the pieces alone, that seemed interesting here.

The important factors that should be considered include Content and Audience Alignment, Authority and Trustworthiness, Traffic and Engagement, Reputation and Reviews, and the Backlink Profile, based on which we should try to evaluate the Long-Term Value.

If you have followed some of my publications, you would know that I am interested in conducting experiments, some of which involve using free tools as a source of traffic and iframes as a source of backlinks. Less than a week ago, I decided to update this section (Free Seo Tools) to include information with…

Some time ago, it was common practice to place links to your website in blog comment sections to boost your site’s ranking. But is this still effective today? Let’s explore an example, and you can decide for yourself. Try performing a very specific search: Tanya in-depth technical SEO Audits. You’ll notice that the second result…

Would you like to receive direct feedback from Google on how it perceives your content in relation to search queries? Okay, here is an easy way. It is more like a hint rather than full feedback, but it can still be very useful. Most lazy users, just like me, type patterns such as the following…

If you or your customers have a registered trademark, do a simple search using it to check if there are no competitors using it against the Google rules and the competition laws, in their Google ad campaigns as part of the title or the description.

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TL;DR Before starting to read, I want to explain the purpose of this post – I want to share some thoughts with my SEO colleagues about the importance of thinking from the user’s perspective and their intent, before planning website structure, topics, keyword research and creating content, with an example. Paying attention to this, we…

An experiment designed to replicate a behaviour of a specific type of user or client looking for a service without having detailed knowledge. This type of user has limited information and expects a clear recommendation but often uses vague terms like “best,” which can mean different things—top-rated, most popular, most cost-effective, etc. The goal is…

In an industry saturated with identical promises, recycled jargon, and “360 services,” a new analytical model is quietly reshaping how SEO agencies are evaluated. What began as a simple scoring system has evolved into something far more consequential: a Strategic Mirror that exposes the structural weaknesses of agency positioning in the age of AI. This…

This case shows the importance of the first choice of business model, platform, and strategy — and how crucial it is, if you can’t make the decisions alone, to find the right person or company to advise you

As a priority approach, the next plan can be followed: • Check for Manual Actions • Evaluate the Quality of Links • Disavow Low-Quality Links • Contact Directory Owners

A 5-month-old domain with a Semrush Authority Score of 5 would not naturally have an Ahrefs Domain Rating (DR) of 75. A high DR in such a short time is almost always achieved through aggressive, artificial link-building tactics, such as being part of a private blog network (PBN).