Job Posts as a Way to Drive Traffic, Increase Brand Reputation, E-A-T and Search Relevance

Did you know that your job postings can do more than just attract talent?

With the right setup, they can boost your website traffic, strengthen your brand reputation, enhance E-A-T signals, and improve your search relevance.

Many third-party sites are eager for such content 😊, but also, posting jobs directly on your site with proper structured data allows you to immediately qualify for Google’s job postings feature.

Beyond search visibility, it signals that your company is growing and investing in talent – and this is not only a trust signal but also a strategy that can generate organic backlinks without extra effort.

This article is based on a real case study where I created and implemented this approach for a client. The client does not have any real job openings.

I personally consider this approach unethical because there are no real job openings.

To be fair, we include the following disclaimer:

“We’re constantly growing and welcome talented professionals to join our talent pool for future opportunities. Even if there isn’t a current opening that exactly matches your profile, we’d love to keep your CV on file.”

This ensures:

• No false promises are made to job seekers.
• We stay compliant with professional and ethical standards.
• SEO benefits are achieved without misleading candidates.

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How It Works

• Structured Job Data: Using plugins like Job Postings for WordPress, your job listings are automatically formatted with schema.org JSON-LD, making them easy for Google to read and rank.
• SEO & Traffic Boost: Each job posting can target relevant keywords (like “marketing manager [city]” or “remote developer jobs”), giving your pages a higher chance of appearing in search results.
• Brand & Reputation: Active recruitment signals business growth, reliability, and trustworthiness.

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Additional advantages

It’s flexible. You can:

• Activate new postings to get fresh bursts of impressions.
• Disable old or less relevant listings when performance drops.
• Rotate or update titles/descriptions to target different keywords.
• Test different layouts or structured-data tweaks to see what performs best.

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Real Example of the Strategy Implemented for a Client

• Jobs created: 16.08.2025
• Number of positions: 10
• Landing page: Careers page on the website
• Submission: [email protected]

Results after one week

22.08.2025

200+ clicks, 30K+ views, 0.7% CTR, average position 7.7.

✨Use, but don’t abuse✨

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