Category: Technical SEO
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How an overlooked subdomain can hijack Branded search visibility
During the weekend, I was doing some OSINT activities and enjoying the occasional spam pop-ups 😁. Anyway, one of the pop-ups opened a window with next type of URL: www.google.com/search?&hl=id&gl=id&q=slot+playwin123+DOMAIN.com Here’s the parameter breakdown: This showed a Google search with one result linking to https://edge.DOMAIN.com/, whose subdomain is actually a landing page for some game.…
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How an optional field in structured data actually can affect your results
An optional field in structured data can affect visibility by providing additional context to Google, improving how your product is understood and displayed. Even if not required, fields like review ratings, availability, or brand can enhance rich results, increase click-through rates, and help your product stand out in search results. Missing optional fields may limit…
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Geo-Restriction Impact on Search Rankings User Engagement Test
This article is about something I’ve recently noticed: a trend among some companies focused on the USA market to return a 403 error response status code for users from other countries. My hypothesis is that companies should not restrict access to their USA site for international users. Instead, they should allow users to navigate the…
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Website internal linking: all you need to know in one place – types, strategy, best practices, examples
An effective internal linking strategy aligns website structure with business goals. Our checklist outlines steps to optimize navigation, create contextual links and monitor performance. By avoiding common pitfalls, like orphan pages and non-indexable links, websites can enhance user experience and search engine visibility.
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Generic Anchor Texts and what you can do when they MUST stay
Explore the importance of anchor text in SEO, Google’s signals, and why using generic phrases like ‘click here’ can be detrimental. Discover solutions for optimizing your site, including considerations for alt text.
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Hashtags in a URLs
Explore Google’s treatment of hashtags in URLs and their SEO implications. Insights from GSC Performance reports may shed light on trends. Uncover Google’s evolving content preferences and SEO landscape.
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Highlighting parts of the URL
Why, even though we can do something, we should not… or how important it is to think of all possible aspects of our actions.
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Should Sitemap XML be noindex?
Recently, a WordPress client expressed concern because their XML sitemaps were set to noindex. But should they be worried? Explore the article for answers.
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How to increase conversion when sharing job offers on social media
When sharing a link on social media, the platform extracts information from associated meta tags, specifically Open Graph Meta Tags. To make your message more compelling, consider integrating visually appealing elements. Learn more about this simple yet impactful opportunity by reading the article.