A Refreshing Reality Check:
In an industry saturated with hype, affiliate link farming and automated LinkedIn/YouTube content praising “game-changing” AI tools every week, this article brings my grounded pragmatic unsolicited 😄 skepticism.
For years, I have been asked on numerous occasions to write a review, evaluation or article for one tool or another.
I always try to help everyone…So, even though it costs some effort, every time I receive such a request, I have a look and share a few thoughts with the creators…
On many occasions, they take them into account. In others, they feel offended because their interest was not in improving the product but in promoting it.
Bear in mind, for me, squeezing a few bugs out of somewhere or continuing to milk a client is not exactly my preferred taste of beer 😊
On the other hand, I have kept connected with some of the tool creators, and honestly, these mentioned tools have more advantages than disadvantages…
Anyway, why am I posting this?
👉 Just as a reminder when you read or watch a video about the next super-duper miracle…
Some time ago, I even dedicated a chapter to this topic in one of my books…
Nowadays, with the boom of AI, every second marketing fellow has become a development expert, creating stunning websites and tools, increasing productivity and adding their 2 cents to environmental pollution…
In the end, I want to share the last request I have received. BTW, I do not speak publicly a lot, but it seems they know something about my great communication skills and asked for subtitles too 😄
*The header image of this post is by stevepb (https://pixabay.com/users/stevepb-282134/), and I think his quote is very appropriate as an ending:
“Everything has beauty – photography teaches you to see it.”
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