Here is something short that I want to share with you and of course it is in a well-known direction.
👉 Google SERP Features
✅ Search engines are constantly evolving, experimenting with different options in order to match user intent in the best possible way, and because of that, the look and feel of the results pages are also changing rapidly.
✅ Google has more than 30 SERP features “designed to help” people find more precise information faster. The truth is that actually Google tries to keep the user more on the SERP page by providing the answer directly which means that our content is competing against Google itself. Fortunately, in the case when they do not generate the content but use it from some website, they always put a link to it.
👉 As Google is evolving, we should do the same and to focus not only on ranking of the traditional organic search results but for each of the different snippets too (or at least for the most popular ones).
To make such decisions, Google SERP features provided by RankRanger can be used.
On the next graphic it can be seen that there is a good opportunity: Related questions (Google.com – United States) appears in 56% of all searches.
Marin Popov – SEO Consultant with over 15 years of experience in the digital marketing industry. SEO Expert with exceptional analytical skills for interpreting data and making strategic decisions. Proven track record of delivering exceptional results for clients across diverse industries.
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