Category: Search Engine Optimization
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Why you should avoid buying backlinks
A 5-month-old domain with a Semrush Authority Score of 5 would not naturally have an Ahrefs Domain Rating (DR) of 75. A high DR in such a short time is almost always achieved through aggressive, artificial link-building tactics, such as being part of a private blog network (PBN).
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SEO Client Acquisition
TL;DR Before starting to read, I want to explain the purpose of this post – I want to share some thoughts with my SEO colleagues about the importance of thinking from the user’s perspective and their intent, before planning website structure, topics, keyword research and creating content, with an example. Paying attention to this, we…
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Job Posts as a Way to Drive Traffic, Increase Brand Reputation, E-A-T and Search Relevance
Did you know that your job postings can do more than just attract talent? With the right setup, they can boost your website traffic, strengthen your brand reputation, enhance E-A-T signals, and improve your search relevance. Many third-party sites are eager for such content 😊, but also, posting jobs directly on your site with proper…
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Keyword Research: Moving beyond traditional lists, volume metrics or user intent
Most SEOs still rely on standard keyword research — a list of terms, information about search volume, maybe difficulty, etc. The reality is, that approach is outdated. People don’t search with one word or a few phrases anymore. They type full questions, natural sentences, and multi-intent queries. It’s time to think beyond single terms and…
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Using positive reviews as AD content to drive trust, SEO, and growth in AI search
I want to share an uncommon approach: using an AD space to display positive reviews instead of a direct AD. It’s a less traditional strategy, but it can be effective for building trust without seeming pushy. I find it interesting and a nice marketing twist. It uses social proof to attract trust without pressure. This…
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Why ChatGPT Gives Wrong Answers and Avoids Admitting It
Ever noticed that ChatGPT sometimes gives a wrong answer but doesn’t just say, “I messed up”? Instead, it explains, adds context, or subtly tries to justify itself. Generally, this is built into how LLMs work—when challenged, there’s a tendency to explain rather than admit fault. It could also be due to cultural factors, as it’s…
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Is Commenting on Blog Posts Still Good for SEO?
Some time ago, it was common practice to place links to your website in blog comment sections to boost your site’s ranking. But is this still effective today? Let’s explore an example, and you can decide for yourself. Try performing a very specific search: Tanya in-depth technical SEO Audits. You’ll notice that the second result…
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Increasing Brand visibility with Free Tools and Iframes
If you have followed some of my publications, you would know that I am interested in conducting experiments, some of which involve using free tools as a source of traffic and iframes as a source of backlinks. Less than a week ago, I decided to update this section (Free Seo Tools) to include information with…
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Leveraging Google’s Feedback for Enhanced Content Visibility
Would you like to receive direct feedback from Google on how it perceives your content in relation to search queries? Okay, here is an easy way. It is more like a hint rather than full feedback, but it can still be very useful. Most lazy users, just like me, type patterns such as the following…
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ChatGPT vs Gemini vs Copilot
On Monday morning, after a very heavy weekend, I needed to wake up my brain with something… So, I decided to test ChatGPT, Gemini, and Copilot with a children’s riddle. Here is what I asked them: Can you answer please next question: A fish and a half cost a dollar and a half. What is…